5 Lessons CIOs And CMOs Should Share - InformationWeek
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5 Lessons CIOs And CMOs Should Share
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
9/4/2013 | 11:02:48 PM
re: 5 Lessons CIOs And CMOs Should Share
Thanks for this link, Doug, and for the context. It's very interesting to me how these roles are evolving, and even opening up new opportunities for both sides. (Marketing to IT, and IT to marketing, as I covered in my story here: http://www.informationweek.com... Social seems to be a big catalyst for all of this (well, at least one of them).

Deb Donston-Miller
Contributing Editor, InformationWeek
D. Henschen
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D. Henschen,
User Rank: Author
9/4/2013 | 8:02:01 PM
re: 5 Lessons CIOs And CMOs Should Share
Here are 6 rules for CIOs and CMOs to follow: 1. cooperate, don't compete; 2. embed full-time people into each other's teams; 3. develop shared goals tied to business metrics; 4. get CEO sign-off on goals and deadlines; 5. air biases and constraints in advance; 6. share project-management dashboards. For more detail, read "6 Rules To Help CIOs, CMOs Be Smart Partners" http://ubm.io/15k5o2r
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
9/4/2013 | 7:48:54 PM
re: 5 Lessons CIOs And CMOs Should Share
IT and marketing departments have a lot to learn from each other, to be sure. The lines between their respective roles are also starting to blur. How are IT and marketing working together (or not) at your organization?
Deb Donston-Miller
Contributing Editor, InformationWeek


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