5 Lessons CIOs And CMOs Should Share - InformationWeek
IoT
IoT
Comments
5 Lessons CIOs And CMOs Should Share
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
9/4/2013 | 11:02:48 PM
re: 5 Lessons CIOs And CMOs Should Share
Thanks for this link, Doug, and for the context. It's very interesting to me how these roles are evolving, and even opening up new opportunities for both sides. (Marketing to IT, and IT to marketing, as I covered in my story here: http://www.informationweek.com... Social seems to be a big catalyst for all of this (well, at least one of them).

Deb Donston-Miller
Contributing Editor, InformationWeek
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
9/4/2013 | 8:02:01 PM
re: 5 Lessons CIOs And CMOs Should Share
Here are 6 rules for CIOs and CMOs to follow: 1. cooperate, don't compete; 2. embed full-time people into each other's teams; 3. develop shared goals tied to business metrics; 4. get CEO sign-off on goals and deadlines; 5. air biases and constraints in advance; 6. share project-management dashboards. For more detail, read "6 Rules To Help CIOs, CMOs Be Smart Partners" http://ubm.io/15k5o2r
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
9/4/2013 | 7:48:54 PM
re: 5 Lessons CIOs And CMOs Should Share
IT and marketing departments have a lot to learn from each other, to be sure. The lines between their respective roles are also starting to blur. How are IT and marketing working together (or not) at your organization?
Deb Donston-Miller
Contributing Editor, InformationWeek


2018 State of the Cloud
2018 State of the Cloud
Cloud adoption is growing, but how are organizations taking advantage of it? Interop ITX and InformationWeek surveyed technology decision-makers to find out, read this report to discover what they had to say!
Register for InformationWeek Newsletters
White Papers
Current Issue
Cybersecurity Strategies for the Digital Era
At its core, digital business relies on strong security practices. In addition, leveraging security intelligence and integrating security with operations and developer teams can help organizations push the boundaries of innovation.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll