Apple Eyes 13-Inch iPad Hybrid? 8 Signs - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Apple Eyes 13-Inch iPad Hybrid? 8 Signs
Newest First  |  Oldest First  |  Threaded View
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
10/15/2013 | 6:11:42 PM
re: Apple Eyes 13-Inch iPad Hybrid? 8 Signs
"Microsoft has the right idea about convergence but they have executed poorly (along with their OEM partners)."

I think that's a pretty fair statement. Some of the pieces are starting to align. I think for a certain type of person, for example, that the new Surface tablets could be terrific devices, thanks in no small part to the fact Microsoft's services look to be much better integrated this time. The old Surfaces were compromised in at least some way regardless of one's needs, but with the new ones, I don't think that's the case. But I still think both tablets are niche products, and Microsoft spent the last year basically negating every good idea it had with some kind of execution error.
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
10/15/2013 | 6:07:14 PM
re: Apple Eyes 13-Inch iPad Hybrid? 8 Signs
I can't really speak to whether the 25-30% stat is reasonable. Reitzes seemed to base it off the extent to which tablets have already cannibalized PCs, though if he means 25-30% of the remaining PC market, that would obviously change the comparison a bit. Either way, it's a bullish estimate.

Personally, I probably wouldn't be so bold. I don't think an iPad convertible will announce a new world order overnight.

That said, I have no doubt Apple would sell millions of devices, and that the product could impact Ultrabook and Windows tablet sales in meaningful ways. I agree that many people buy PCs either because they need Windows software, or because they need a more powerful machine. But today, a lot of people need neither power nor Windows software, which is one reason tablets are so popular in the first place. But even these users occasionally have to type, and there's enough data to suggest a lot of them would be interested in a device that gracefully integrates keyboards but still provides a luxury tablet experience, in terms of both build and ecosystem. Some of these people might have bought an iPad alongside a cheap laptop in the past, but now they might go for a single device. I think Apple can live with cannibalizing some of its own iPad sales if it eats into more sales of Windows devices.

And even power users could be attracted to this hypothetical device. It might not run Windows software, but the A7 chips can do things that desktop class chips gained the ability to do only a few years ago. If Apple releases a device and builds a user base, I have little doubt that important apps (e.g. not all of them, but the ones that would be important for this form factor) will follow.

Does this add up to 25-30%? Who knows. But I think it could be more than a few percentage points.

Then again, new supply chain rumors over the weekend suggested Apple will release some kind of new 12-inch MacBook this year. If so, perhaps the iPad convertible isn't as far along as some other rumors have claimed; it's hard to know how Apple would market both a plus-sized, keyboard-equipped iPad alongside a laptop of similar dimensions.


2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
Register for InformationWeek Newsletters
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll