MicroStrategy Tries Free To Win Customers - InformationWeek
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MicroStrategy Tries Free To Win Customers
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cbabcock
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cbabcock,
User Rank: Strategist
11/4/2013 | 6:55:53 PM
re: MicroStrategy Tries Free To Win Customers
This reminds me of CA Technologies' recent move to give away a slimmed down version of Nimsoft Monitor, called Snap. I think this is a practice borrowed from successful open source projects. Amid the din of new software products, one of the few low cost ways to get a toehold in the market is to give away something of value, It reduces the initial try-out friction. Only a small percentage of tryouts tend convert to paying customers, but that in itself is a win for the software supplier. If they are existing paying customers and they eventually added a new product to their annual support bill, that's a win also. More and more of the software industry will have to operate this way.
BIC728
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BIC728,
User Rank: Apprentice
11/4/2013 | 5:07:00 PM
re: MicroStrategy Tries Free To Win Customers
There is a new book about MicroStrategy available as paperback or eBook:

http://amzn.to/1by3HAO

It covers the latest data discovery capabilities, both on premise and in the Cloud
D. Henschen
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D. Henschen,
User Rank: Author
11/4/2013 | 2:30:33 PM
re: MicroStrategy Tries Free To Win Customers
We've seen these low-cost and no-cost options before. There's Tableau Public and BusinessObjects' free trail editions at CrystalReports.com. The formula must work or we wouldn't see it all over the place, but I have to wonder how many trail users turn into serious customers?


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