Apple Mum On iPad Sales - InformationWeek
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Apple Mum On iPad Sales
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melgross
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melgross,
User Rank: Ninja
11/5/2013 | 11:26:07 PM
re: Apple Mum On iPad Sales
Darn! That was what I was going to post. Apple doesn't break out numbers of individual devices in a line. So we likely will see numbers after the Retina Mini is out.

We can get an idea of how well they sold be the numbers AT&T gave out. Over 200% greater than last year. That's over three times the sales. T-mobile sold more in the weekend than they sold all quarter before. Results like this seem to be everywhere.

I have to say that I'm amazed at my air. It's SO much lighter than my older ones that it's hard to believe.
DDURBIN1
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DDURBIN1,
User Rank: Ninja
11/4/2013 | 8:47:05 PM
re: Apple Mum On iPad Sales
I think that if the numbers were great they'd be released like all other iPad debuts before. With Apple still continuing to sell the previous generation of iPad, it will affect the iPad Air sales. Still the iPad Air sales will still make the Surface numbers look pathetic.
Michael Endler
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Michael Endler,
User Rank: Author
11/4/2013 | 5:14:04 PM
re: Apple Mum On iPad Sales
"Apple may not want to disclose sales until both tablets are available." I agree that this is probably the reason Apple's been silent.

I saw one survey that found 70-75% of first-day Air buyers were upgrading from an earlier iPad, and that the remainder were first-time iPad buyers. The survey was based on a paltry sample (~100 people at a single Apple retail location), but it's an interesting first hint at the Air's trajectory. Apple does a good job retaining customers across generations of devices, but its ability to expand its base will be something worth paying attention to. Android growth will outpace Apple's purely because of where most Android tablets are positioned in the market. Apple will ship more tablets than all Windows OEMs will ship combined, but some of the new Windows devices are pretty nice and will add legitimate competition. If Apple not only persuades many existing customers to upgrade but also manages to snare lots of new ones, that would be pretty impressive.


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