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11/19/2013 | 7:28:02 PM
That's an interesting case. As I recall, Apple more or less handed the market to Microsoft by refusing to sell a mouse with two buttons. It then made matters worse by releasing that unusable circular mouse with the early iMacs. Given that gamers drove consumer hardware upgrades in the '90s and gamers wanted mice with two (or more) buttons, and given Steve Jobs's aversion to games at the time, it's not surprising Microsoft owned the mouse market.
I don't doubt that Microsoft can stabilize its situation and rebuild with a stronger hold on the mobile market, but playing defense and circling its wagons to create a Windows ecosystem that spans devices will make its recovery a long one. I'm hoping Microsoft will do something bold to change the dynamics of the technology market, because having Apple, Google, and Microsoft using the same playbook promises a dull decade to come.