Big Data: Big Threat Or Big Lie? - InformationWeek
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Big Data: Big Threat Or Big Lie?
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D. Henschen
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D. Henschen,
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11/21/2013 | 2:50:44 PM
Don't make it a big lie
Of course vendors are jumping on board the big data "opportunity." But it's only a lie if you fail to get value out of any technology you purchase to take advantage of big, or variable, or high-speed data. In my book the biggest opportunity is in making sense of variable data -- the key reason for interest in Hadoop and NoSQL -- but "Variable Data" just doesn't have the same ring to it as "Big Data."
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