Follow IW:
Comments
Newest First | Oldest First | Threaded View
Follow the customer
The best part of BT is that it allows almost everything, from marketing to customer service, and it might even create a completely new service for the firm -- resulting in even more revenue. Large firms have had the capital for launching big ad campaigns on television etc, I think this is exactly why small and medium enterprises have to the most part been a bigger success story where social media is concerned, because they had a limited budget (I am assuming social media is cheaper, because social media is cheaper than television).
I think the measurement problem mentioned here is very important, linking BT with profit and revenue growth is a good start. Next maybe a large firm can compare performance of one region with BT enable with that of another region with BT not yet enabled.
I think the measurement problem mentioned here is very important, linking BT with profit and revenue growth is a good start. Next maybe a large firm can compare performance of one region with BT enable with that of another region with BT not yet enabled.
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
White Papers
Current Issue
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Everything You've Been Told About Mobility Is Wrong 
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll
- Terms of Service
- Privacy Statement
- Legal Entities
- Copyright © 2017 UBM, All rights reserved
Tweet This
User Rank: Strategist
11/30/2013 | 11:31:10 PM
I agree IT must Bridge the gap between businesses and customers via technology. By planning and implementing innovative business solutions that use mobile technology, social media metrics and analytics, more effectively, IT departments can develop strategies that will solve business problems and allow companies to add to their bottom line.
If Businesses and IT expect to use Business Technology (Digital Business) effectively and harness the power of Digital Media, they must develop and implement a digital strategy that effectively uses the power of technology to engage and nuture B2C relations.