How To Succeed As A Social Business Sponsor - InformationWeek
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How To Succeed As A Social Business Sponsor
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Petrushka
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Petrushka,
User Rank: Apprentice
12/5/2013 | 7:08:27 AM
Social business evangelists
Why is it that when people tallk abut the undoubted benefits of social business (or indeed social media) they feel impelled to use such emotive language as this. It's like you are running a schol for trainee evangelists, whipping them up to doorstep people and convert them to the Truth.

If social is the way to go for your business (and frankly some busiesses are so far away from being ready that no amount of semonising could make it appropriate for them), then you can make the case coherently, logically, dispassionately. Of course you need to be persuasive, and tenacious. Butrelyiing on rhetoric will, in the end, produce zero results.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
12/2/2013 | 11:40:22 AM
Executive endorsements are key
I think businesses underestimate how important #2 is. If you don't have executives onboard and publicly endorsing and supporting your goals, reaching those adoption numbers becomes more difficult.


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