Does Salesforce.com Have An Analytics Gap? - InformationWeek

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Does Salesforce.com Have An Analytics Gap?
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D. Henschen
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D. Henschen,
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12/3/2013 | 10:35:25 AM
What's your experience with Salesforce analytics?
The cusotmers I've talked to who want deeper analytics generally get there by using inclumbent BI and analytics tools. I talked to SunTrust bank recently, for example, and it developers deep predictive customer scores using SAS -- the software it uses for many analyses well beyond CRM, such as lending risk. It's also deploying Lattice in a move toward deeper marketing analytics.

Given what Benioff said, it's pretty clear Salesforce doesn't intent to compete with the likes of BusinessObjects, Cognos, or, in the big-data vein, Splunk. So the question is, does it provide good-enough reporting and analytics to support sales, service and marketing? Share your experience.
Laurianne
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Laurianne,
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12/3/2013 | 10:35:46 AM
ExactTarget
How have customers received the ExactTarget capabilities? Any of you want to weigh in?
D. Henschen
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D. Henschen,
User Rank: Author
12/3/2013 | 9:55:06 PM
Re: Salesforce may rely on Oracle....
I don't think we're going to see OBIEE or Hyperion showing up in Salesforce shops unless they're already using those tools. I'd also be surprised to see Salesforce itself using those technologies behind the scenes. There was 0 talk about new uses of Oracle technologies at Dreamforce. Feels like a brand/marketing deal they made as part of a long-term sourcing relationship. Not even a peep about 12c, the container database, and use of its multi-tenancy. I think it's business as usual with the usual technologies.


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