SAP: Advanced Analytics Not Just For PhDs Anymore - InformationWeek

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SAP: Advanced Analytics Not Just For PhDs Anymore
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D. Henschen
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D. Henschen,
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12/9/2013 | 10:37:16 PM
Re: A Deeper Level of Analytics
The point is that doing predictive analysis should not be like brain surgery. Earlier this year Forrester pointed to progress being made by a number of vendors to make anlytics easier, and it encouraged the rest of the industry to follow suit. Simplified data-access, easier process workflows and automated modeling and scoring tools are among the innovations that have been applied to the problem. In short, the software can be smarter, eliminating some of the labor intensive and iterative steps required by earlier generations of software.   
RobPreston
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RobPreston,
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12/9/2013 | 3:35:32 PM
Re: A Deeper Level of Analytics
Doug, we've been hearing about "analytics for the masses" for at least a few years now. What's the biggest obstacle? Is the software still too complicated? Will the needed expertise always be too advanced and specialized (we don't hear about the need for brain surgery for the masses)?
D. Henschen
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D. Henschen,
User Rank: Author
12/9/2013 | 3:22:24 PM
A Deeper Level of Analytics
Founded in 1988, KXEN has been at the analytics game for a long time. SAP, on the hand, has done advanced analytics for only about five years. The original product developed by BusinessObjects was based on technology licensed from SPSS (before that company was acquired by IBM). The SAP Predictive Analysis module introduced about 18 months ago replaced the SPSS code base with new tools and added an extensive library of analytics based on the R statistical language. I've talked to a few BusinessObjects customers that are experimenting with Predictive Analysis, but KXEN has more than 500 customers concentrated in financial services, telecom, and retailing.

So what's first on your list: helping advanced users automate and be more productive or exposing predictive modeling capabilities to business users?


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