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The Transformative CIO?
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Laurianne
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Laurianne,
User Rank: Author
2/26/2014 | 3:37:47 PM
CIO and CMO
The figure on IT's relationship with marketing surprises me -- CIOs have heard from many corners to start working as a team with the CMO sooner rather than later -- especially given the growing importance of data analysis to the business.


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