Engage Patients: 16 Creative Healthcare Strategies - InformationWeek
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Engage Patients: 16 Creative Healthcare Strategies
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CherylG458
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CherylG458,
User Rank: Apprentice
3/24/2014 | 5:43:54 PM
great suggestions Alison - Thank you!
The slideshow offered many wonderful suggestions to decrease admissions.  Thanks.

 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/18/2014 | 8:48:11 PM
Re: The Opposite of Engagement
That cartoon rings so true for me. Without fail, I wait at least a half hour past my appointment time at my doctor's office every time. If I didn't like my doctor as much as I do, I'd never tolerate it.
Ariella
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Ariella,
User Rank: Author
3/17/2014 | 6:23:18 PM
Re: The Opposite of Engagement
@Thomas, @Alison I couldn't agree more, and today, when we have access to a lot more information, including online reviews, we can check for certain qualities in the doctor that are important to us before scheduling an appointment. Still, I find that doctors fail to value their patients' time and really wish this were a reality: 
Alison_Diana
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Alison_Diana,
User Rank: Author
3/17/2014 | 5:32:04 PM
Re: The Opposite of Engagement
It's true, Thomas. That said, patient engagement solutions give practices new ways to differentiate themselves further from other local facilities. Bringing comfort, control, or convenience typically benefit the provider and the patient, so both parties win. 
Thomas (Tom)S021
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Thomas (Tom)S021,
User Rank: Apprentice
3/17/2014 | 1:45:44 PM
Re: The Opposite of Engagement
@Alison Thanks for the article and the story.

Doctors need to understand two things: 1) their patient-facing employees are their brand (a.k.a., practice); and, 2) treat patients like customers.

In the age of the internet and social media, doctors with poor patients skills or unfriendly staff will lose patients, and potentially the practice they've worked so hard to build.

 

http://www.insightsfromanalytics.com/blog/?Tag=patient+relationship+marketing

 

 
Alison_Diana
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Alison_Diana,
User Rank: Author
3/17/2014 | 10:00:41 AM
The Opposite of Engagement
My family recently had an experience that was the opposite of what many healthcare providers are now focusing on. Having heard our daughter might need a minimal procedure we were anxious to schedule it, yet the person responsible for scheduling did not return my phone calls for four days. When she finally called back, I overheard her say "Now I have to deal with this one." Between that comment and her brusque manner, our faith in the doctor was negated by unease in his staff -- the team we no doubt would be in touch with post-procedure. We'd already scheduled a second opinion. That doctor is now in charge of our daughter's care and I shared our experience with the first doctor's staff on several physician-grading sites. (He is terrific but that last experience with his staff was the pinnacle of a pattern of ongoing rudeness.)

It's sad that physicians spend so much time and money to become doctors and set up practices, only to have their reputations destroyed by rude staff that demonstrate their lack of caring for patients. In that way alone healthcare providers start on the path to engaging patients.


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