Microsoft Makes More CRM Inroads - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Microsoft Makes More CRM Inroads

Vendor expands agreement with Pivotal to target midsize businesses.

Microsoft on Thursday said it's expanding an agreement with customer-relationship management vendor Pivotal Corp. to jointly target midsize enterprise users.

The broadened relationship will include new products and marketing initiatives focusing on the health-care and contact-center markets, specifically.

Microsoft has been ramping up its emphasis on the CRM market of late, most notably via a major partnership with CRM leader Siebel Systems Inc. In addition, Microsoft has been building its own E-business applications business via acquisitions of Great Plains Software and Navision.

Navision's apps got their first upgrade under Microsoft this week. Microsoft's bCentral Web site also provides an array of CRM services for small and midsize businesses.

Microsoft and Pivotal have been partnered in joint business-development deals since 1996, the companies said. In December 2000, the companies upped the ante with a joint sales, marketing, and product-development effort.

Pivotal and Microsoft's joint offering includes the Pivotal CRM software suite with applications for marketing, sales, service, contact centers, partner-relationship management, and interactive selling. The suite is optimized for the Microsoft platform, including SQL Server 2000, Windows 2000 Advanced Server, BizTalk Server, Commerce Server, Internet Information Server, and Exchange Server.

Midmarket is a Microsoft strength and a major target of its .Net infrastructure strategy.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
The State of Chatbots: Pandemic Edition
Jessica Davis, Senior Editor, Enterprise Apps,  9/10/2020
Commentary
Deloitte on Cloud, the Edge, and Enterprise Expectations
Joao-Pierre S. Ruth, Senior Writer,  9/14/2020
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll