Microsoft Plans To Expand BI Product Line - InformationWeek
Software // Enterprise Applications
05:15 PM

Microsoft Plans To Expand BI Product Line

The company next year will deliver a performance management application that provides business scorecarding, data analysis, and planning, budgeting, and forecasting capabilities.

How many business intelligence tools does your company use? Probably too many. That's why some companies are trying to reduce the number of BI tools they use. Microsoft wants to make sure its products are among the ones you keep.

Microsoft last week unveiled PerformancePoint Server 2007, a performance management and business scorecard application for data analysis, planning, budgeting, and forecasting. The software, which won't be available until mid-2007, will add to Microsoft's growing business intelligence line that includes reporting and analysis tools built into the SQL Server database and Office applications such as the SharePoint portal and Excel spreadsheet.

PerformancePoint, along with last week's news that Microsoft completed its acquisition of BI software vendor ProClarity, signals that Microsoft is becoming more aggressive in the BI market, which grew nearly 10% in 2005 to about $5.5 billion, according to IDC. "They've gained an increasing foothold in business intelligence over the last few years," AMR analyst John Hagerty says.

Bridges Built
In contrast to its take-no-prisoners approach in some markets, Microsoft has been subtle about its competition with vendors such as Business Objects, Cognos, and Hyperion Solutions, emphasizing the use of its database and other products as a business intelligence platform. Microsoft and Panorama Software last week unveiled plans to collaborate on building industry-specific software, while in April Microsoft and Hyperion inked a deal to link Hyperion's System 9 BI+ to Microsoft's SQL Server Reporting and Analysis services.

A Gartner survey of 1,400 CIOs earlier this year found that business intelligence was their top IT priority, surpassing even security. The average company has between six and 10 business intelligence products, leading to conflicting analytical results and higher costs, said Jeff Raikes, president of Microsoft's business division, in a teleconference announcing PerformancePoint. The trend is to cut that number down to tools from just a couple of vendors.

Not So Fast, bar chartMicrosoft isn't alone in wanting a bigger slice of the business intelligence pie. IBM last week said it's incorporating Actuate's reporting and performance-management software into IT systems it builds for financial services companies. SAP in May made its business intelligence accelerator technology, which had been available on a limited basis, more widely available for speeding query response times for its NetWeaver Business Intelligence software. And Oracle in March debuted its Oracle Business Intelligence Suite, which integrates Oracle's BI and middleware products with the Siebel Business Analytics technology Oracle acquired. All the while, software vendors such as Business Objects and Cognos continue to expand their product offerings.

PerformancePoint will be a focal point for Microsoft's BI technologies, tapping into SQL Server's Analysis and Reporting services and presenting the data to Excel and SharePoint Portal. Businesses will be able to program PerformancePoint with business rules and key performance indicators to match their needs. Microsoft also has plans to link PerformancePoint to its Dynamics line of financial, CRM, and supply chain management applications. The first version of PerformancePoint will emphasize financial performance management; ultimately it will be useful for monitoring and managing operational, marketing, and sales performance. While reporting generally helps information workers understand what's happened in the past, Raikes said PerformancePoint will provide insight into business processes on a real-time basis and forecasting capabilities for looking ahead.

PerformancePoint, scheduled for beta release in November, will incorporate ProClarity's analytical engine and visualization software, as well as planning software Microsoft has been developing under the code name Biz#. Business Scorecard Manager 2005, an existing product, also will be merged into PerformancePoint.

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