Microsoft Submits Photo File Format For Standardization - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

Microsoft Submits Photo File Format For Standardization

Microsoft hopes its new digital-photo file format will one day replace the widely used JPEG format as the industry standard for electronic photography and digital imaging.

Microsoft on Tuesday said an international standards body has agreed to vote on whether to accept the company's new digital-photo file format as a standard, which Microsoft hopes will one day replace the widely used JPEG format as the industry standard for electronic photography and digital imaging.

The Joint Photographic Expert Group has agreed to submit formal balloting of HD Photo to JPEG's national delegations for approval by the fall. The tentative name for the spec is JPEG XR.

Expected to help Microsoft's cause is the fact that the company is making the technology available without charge. "Microsoft's royalty-free commitment will help the JPEG committee foster widespread adoption of the specification and help ensure that it can be implemented by the widest possible audience," JPEG said in a statement.

Microsoft claims the new file format would enable digital photographers and editors to capture and transmit higher quality images at half the size of photos created in today's JPEG standard. The company also claims HD Photo produces fewer unwanted visual artifacts and offers lossless data compression, which means no visual information is lost when the file is shrunk and then recreated to its original size.

The current JPEG standard has been around for 20 years and is used by photographers at major news organizations such as the Associated Press. It's also found in image editing programs, including those built by Adobe Systems, and is supported in digital cameras and printers.

Microsoft has already released HD Photo in the market through its own products. The file format is natively supported by its new Windows Vista operating system and in .Net Framework 3.0. HD Photo is also supported by Apple's Mac OS X operating system.

In trying to drive the technology further into the market, Microsoft has developed a plug-in that adds HD Photo support to Adobe's popular Photoshop editing program.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll