Microsoft Unveils New Format For Streaming Audio, Video - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Microsoft Unveils New Format For Streaming Audio, Video

Windows Media 9 will let developers and users more easily create, manage, and access digital content.

Microsoft Monday unveiled Windows Media 9, which will offer tools that let both developers and users more easily create, manage, and access digital content. A beta version is scheduled to be launched on Sept. 4.

Windows Media 9, formerly code-named Corona, encompasses server-side and client-side software as well as developer kits that let third parties create content in the Windows Media format. Microsoft execs say the format will let home-theater quality sound and audio be delivered across the Web without resorting to file sizes that would choke even the fastest Internet connections.

The technology will also offer advantages to businesses, more and more of which are using streaming media for training and conferencing purposes, Microsoft product manager Michael Aldridge says. "It's becoming essential technology in many business environments," Aldridge says. He notes that Mercedes-Benz uses Microsoft's current Windows Media software to help showcase products.

But while the technology could strengthen the Windows environment, some competitors will doubtless bridle at the notion that Microsoft is creating an end-to-end media platform that uses proprietary algorithms for compression and decompression and then seeding the market with developers' kits. Aldridge admits Microsoft has yet to decide if it will make a client-side viewer available for Apple's Macintosh operating system. And in the past, Real Networks, which creates a digital media platform of its own, has accused Microsoft of bullying computer makers into making Windows Media Player the default player on their PCs. "We'll hear the same arguments that this is standard operating procedure for Microsoft," says Technology Business Research analyst Geoffrey James. In response, Aldridge says all companies are free to license the technology.

Steve Banfield, VP for strategic relations at Real Networks, says he's not concerned about Microsoft's impending release. "They've been talking about this for over a year, and we haven't seen anything yet," he says. "This is page 10 out of their vaporware playbook."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
IT Employment Trending Up; Data, Cybersecurity Skills in Demand
Jessica Davis, Senior Editor, Enterprise Apps,  11/11/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Commentary
How to Approach Your Mission-Critical Big Data Strategy
Mary E. Shacklett, Mary E. Shacklett,  11/17/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll