Minnesota Opts In On Privacy - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Minnesota Opts In On Privacy

Gov. Jesse Ventura signs Internet privacy bill.

Despite opposition from Internet service providers and online retailers, Minnesota Gov. Jesse Ventura signed legislation Wednesday afternoon enacting the first state law in the country that spells out procedures that Internet companies must follow before using data collected from subscribers. The law will take effect in March.

ISPs, Internet content providers, and online marketers say that if other states follow suit, the proliferation of potentially conflicting Internet privacy laws will hinder their operations nationally.

The law, sponsored by Democratic state Sen. Steve Kelley, says that any federal law passed on the same subject will pre-empt the state measure. Last week, the commerce committee of the U.S. Senate passed a similar bill.

The Minnesota law requires Web-site operators to place a "conspicuous" notice on their Web pages disclosing the steps consumers can take to prevent disclosure of personal data. The law lets operators choose whether consumers will "opt in" or "opt out" of further disclosure. Opt in means consumers must give their permission before their data is distributed, while the opt-out option lets operators use the data unless consumers specifically prohibit such sharing.

In addition to regulating Internet privacy, the law will require senders of junk E-mail, or spam, to include "ADV" in the subject line of messages to identify them as advertisements. Ads with sexual content must be identified by including "ADV-ADULT" in the subject line.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll