The already crowded fitness wearables market just got a little bigger this week with the release of Sony's SmartBand 2, a wristband that monitors pulse, heart rate variability (HRV), movements, and the quality of sleep.
Once paired with a compatible Google Android or Apple iOS device, the SmartBand 2 uses LEDs and vibrations to notify users when an alarm, a message, or a call arrives.
The main features and capabilities of the SmartBand 2 include an activity tracker for steps, walking, and running, a "Do Not Disturb" mode, Google Fit, heart activity monitors, and stamina mode.
Google Fit is a health-tracking platform developed by Google for the Android operating system. It uses sensors in a user's mobile device or activity tracker to record physical fitness activities such as walking or cycling.
The market for wearables and fitness bands is starting to come into its own. In June, IDC reported manufacturers shipped more than 11 million of these devices, with Fitbit taking the top spot. However, these numbers don't reflect Apple Watch shipments and sales, although more information should be coming soon to see where it ranks in this market.
In the case of Sony, the company is trying to carve out a spot by offering something for that works with Android and iOS, but also a band that is not totally tethered to a smartphone.
When SmartBand 2 is in independent mode, users can track their activities even if they don't have their phone with them.
For Android users, there's a dedicated host app to view recent data, or the Sony Lifelog app for a full timeline of heart rate data and statistics straight from your activity tracker.
iOS users can download a host app that logs, analyzes, and stores all activity and heart data.
In addition, the SmartBand 2 can be used to control media playback or the camera on a mobile device. It also has a smart wakeup feature that wakes the user at the best time based on the user's sleep cycle.
The device sports 256 KB of internal embedded flash memory and 32 KB of RAM. It also supports Bluetooth Low Energy and near field communications (NFC) technologies.
Available in white and black, the company said additional colors would be made available for the SmartBand 2 after the product's launch.
In compliance with IP68 standards, the SmartBand 2 is protected against dust, provided all ports and covers are firmly closed, and it can be safely submerged in nine feet of freshwater for up to 30 minutes.
The company is also careful to note that the SmartBand 2 is not a medical device, and its data should never be used to make medical decisions, like preventing, diagnosing, monitoring, or treating a disease or injury.
This is an important distinction for users. Despite the general popularity of fitness devices and their corresponding apps, a recent survey indicated consumers are less than confident that their data is secure.
A quarter of respondents to a July Healthline survey indicated that they don't believe their personal health data is secure on a Fitbit or another health tracking app, and nearly half (45%) of wearable and mobile health app users said they are concerned that hackers may try to steal their personal health data from a wearable.