Unified communications (UC) is the familiar name for this technology, but Moulton suggested "democratization of video" is a better way to describe the coming together of multiple communications media in one useful whole. "Businesses now require non-proprietary, truly open solutions so they can make the most of the systems they already have," he said. "So 2013 is the year where 'rip and replace' becomes 'enable and enhance,' and interoperability across multivendor UC and videoconferencing solutions and devices on the desktop and on mobile is set to take off."
Here's the product pitch bit. You can't hook up even your snazziest and jazziest 128-GB iPad straight to the enterprise network. Things like Facetime and Skype are great, he said, but aren't secure, don't offer easy ways to share content and documents and, most critically, are poor at recording interactions (a deal-killer for any kind of regulated or compliance-sensitive industry).
The solution, Moulton said, is to invest in a multimedia conference unit (MCU), install that in the network and then buy software to link it to your employee's desktops or laptops. That way, he promised, we finally would get some real UC, as a team member can choose to respond to an instant message with a video call, take part in an internal meeting with remote colleagues via smartphone, and share presentations on the run. In other words, all the benefits of video as a flavor of the desktop experience, not an extra or a toy for the executives.
And the real business reason to do all this? "Voice-driven teleconferences go on and on," he says. "When someone goes on mute, you have no idea what they are really up to. But with video ... everyone works and the conference gets done a whole lot quicker."
That could be the real reason 2013 does finally become "video year" for some teams.
The Enterprise Connect conference program covers the full range of platforms, services and applications that comprise modern communications and collaboration systems. Hear case studies from senior enterprise executives, as well as from the leaders of major industry players like Cisco, Microsoft, Avaya, Google and more. Register for Enterprise Connect 2013 today with code IWKPREM to save $200 off a conference pass or get a free Expo Pass. It happens March 12-21 in Orlando, Fla.