iPad also went on sale for the first time directly through online retailer Amazon. Previously, Amazon.com only shipped iPads through third parties.
Target is carrying five of the six iPad models Apple produces, and is selling them only in-store, not online. Available are the 16GB Wi-Fi and Wi-Fi + 3G models, the 32GB Wi-Fi only model, and the 64GB Wi-Fi and Wi-Fi + 3G models.
The only model Target isn't carrying is the popular Wi-Fi + 3G version. It was not immediately clear why that model is absent from Target's lineup, although Apple may be reserving that for long-time partners like Best Buy, as well as its own online store.
Target officials said they expect the hot-selling iPad will be popular with its consumer base, which tends to be less tech-savvy than individuals who shop for tech gear at dedicated electronics outlets.
"Target is very excited to offer the revolutionary iPad to our guests nationwide," said Mark Schindele, Target's senior VP for merchandising, in a statement. "We are committed to providing our guests with the best products and we think iPad will be at the top of our guest's holiday shopping lists," said Schindele.
Target is also hawking numerous iPad accessories, including covers, chargers, carrying bags, and how-to books.
The iPad has become one of the hottest selling gadgets in tech industry history since Apple introduced it on April 3rd. Apple sold 300,000 of the devices the first day they were on sale, and more than 2 million units in the first 80 days of availability.
The iPad's popularity is starting to eat away at personal computer sales. Research group NPD last week released a survey that found 13% of iPad buyers would have purchased a PC had the iPad not been available.