6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
News
10/1/2012
02:35 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities

Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers.
Previous
1 of 7
Next


Apple's new iPhone 5 and iOS 6 both have new social-focused features--a good thing not only for users of the iPhone (and iPad), but also for businesses that are integrating social capabilities into their marketing, customer service, and ecommerce initiatives.

Now, some of you may be saying, "You drank the Kool-Aid: Apple in many ways is only catching up with what other vendors have already done." This is true when it comes to some features, a fact that was articulated brilliantly in the television ad Samsung put out shortly before the long-heralded release date of the "secret" iPhone 5. (In its "The Next Big Thing Is Already Here ad, Samsung parodied the breathless buildup that is typical for iAnything even when some new features have already been available on, say, Samsung Galaxy devices.)

While Apple may just be catching up in some areas, there's no denying that the demand for the iPhone 5 was and is huge, and that the existing user base is a force to be reckoned with. Indeed, many of the iPhone 5's new features will be available to older iPhone and iPad users via the iOS 6 update.

So why does this matter to businesses? Because social is becoming so much more compelling in so many areas, and because mobile and social are inextricably tied. The big idea is that the iPhone 5 and iOS 6, in addition to other devices and operating systems, are becoming more and more robust when it comes to enabling users to share and collaborate via social networking platforms.

If you are a business that is making use of social for whatever reason, all of this means more customers becoming better able to engage--whenever and wherever. If you are not examining the new socially-focused features becoming available on the major mobile platforms, you are not making the most effective use of social media. Period.

In the following slideshow, The BrainYard highlights the features of the iPhone 5 and iOS 6 that will have the biggest impact on businesses looking to fully exploit social on mobile platforms. (As for the new Maps feature, well, consider that a work in progress.) We recommend that this kind of feature-by-feature evaluation be done with all of the most popular mobile device and operating system platforms, to ensure that you have left no social stone (or mobile feature) unturned.

The screens shown in the slideshow are from an iPad 3 and iPhone 4S upgraded with iOS 6, or from Apple's website.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Leo Regulus
50%
50%
Leo Regulus,
User Rank: Apprentice
10/2/2012 | 5:35:44 PM
re: 6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities
Sorry, - can't handle Slide Shows.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll