The only remaining question, the authors ask, is who's going to pay for it?
The answer comes in the study's subtitle "The Surge Can Be Funded Through A Bring Your Own Smartphone Strategy."
In practice, that means a mix of "corporate-liable plans" and "personally liable plans," depending on the employees involved. "Our contention is that firms should consider a comprehensive funding model that includes corporate-liable plans for business-critical employees and shared personally liable plans for everybody else."
But that's only the begining, the report says. The authors also suggest creating and publishing a sliding scale for mobile cost reimbursement to help the business "own the decision about who should pay for what."
Finally, they offer 7 specific ways to support the smartphone surge:
1. "Establish a dual-use mobile strategy." Face the fact that smartphones are now used for both work and play.
2. "Subsidize plans for the 50% of iWorkers that need to be productive away from their desks. Donï¿¼t feel like you have to fund data plans for the other 50%."
3. "Put collaboration, portal, and productivity applications at the top of the must mobilize list."
4. "Make policy the starting point for mobile information protection." Institute a policy-based approach to security (remote-wiping), ailbreaking, password, cameras and GPS.
5. "Invest in mobile device management and experience tracking systems."
6. "Outsource employee support to your fanatical users." But be sure to participate -- and establish a policy that forbids advice that breaks laws.
7. "Make reimbursing personally liable plans your mobile carriersï¿¼ problem too." The key is to find a way to negotiate rates based on on your total spend (yours and your employees).