Obviously, paying $1.49 for one day isn't a painful amount. Compared to Alltel's standard fee of $5.99 per month, though, it runs a pretty big percentage. Alltel did not say what would happen if customers who use the day pass decide to sign up for the monthly service. Will they then have to pay the whole $5.99, or can they get the rest of the month for $4.50?
Most of the carriers are now bundling the mobile Internet and messaging plans together. For $19.99, Alltel combines its Axcess Web service with a huge messaging bundle. AT&T/Cingular does something similar with its MEdiaNet services, and $39.99 buys you unlimited mobile Web and messaging. Verizon Wireless charges $15 per month for its V CAST VPAK Web services.
Any way you look at it, the day pass from Alltel is designed to get customers to spend more money with Alltel. The question is, will they bite, and if so, how hard? I am sure many will check it out, and perhaps some will be convinced that the services are worthwhile to sign up for on a monthly basis.