Americans Use The Mobile Web For Weather While Europeans Prefer Sports Scores
When it comes to using the mobile Web, Americans prefer to use their smartphones to check the weather while Europeans opt to keep up with sports scores. That's according to the latest mobile Web data from researcher M:Metrics.
When it comes to using the mobile Web, Americans prefer to use their smartphones to check the weather while Europeans opt to keep up with sports scores. That's according to the latest mobile Web data from researcher M:Metrics.Here is a look at M:Metrics' latest findings:
M:Metrics found wide similarities in the browsing behaviors of Europeans and Americans. With the exception of the American penchant for weather and the European zeal for sports information, there are few variances in the type of information sought via mobile, despite the relative maturity of the European market.
It seems gender is a bigger factor than geography in terms of mobile content usage:
Interestingly, the measurement firm found that content appetites are more influenced by gender than geography, with the rankings of browser content consumed being nearly identical among American and European consumers of the same gender.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.