Americans Use The Mobile Web For Weather While Europeans Prefer Sports Scores - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
7/24/2007
12:34 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Americans Use The Mobile Web For Weather While Europeans Prefer Sports Scores

When it comes to using the mobile Web, Americans prefer to use their smartphones to check the weather while Europeans opt to keep up with sports scores. That's according to the latest mobile Web data from researcher M:Metrics.

When it comes to using the mobile Web, Americans prefer to use their smartphones to check the weather while Europeans opt to keep up with sports scores. That's according to the latest mobile Web data from researcher M:Metrics.Here is a look at M:Metrics' latest findings:

M:Metrics found wide similarities in the browsing behaviors of Europeans and Americans. With the exception of the American penchant for weather and the European zeal for sports information, there are few variances in the type of information sought via mobile, despite the relative maturity of the European market.

It seems gender is a bigger factor than geography in terms of mobile content usage:

Interestingly, the measurement firm found that content appetites are more influenced by gender than geography, with the rankings of browser content consumed being nearly identical among American and European consumers of the same gender.

It's interesting to see these differences between male and female usage patterns. A earlier study from M:Metrics claimed that women, and not men, are the future of mobile content.

This study only covers the U.S. and Europe. I am anxious to see if these patterns hold true in the BRIC markets as well. What do you think? Are these patterns global in nature?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Commentary
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
News
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll