An Easy -- and Guilt-Free -- Way to Make Room for That New Smartphone - InformationWeek
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12/20/2007
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An Easy -- and Guilt-Free -- Way to Make Room for That New Smartphone

With the holidays fast approaching and images of brand new electronics -- smartphones, PDAs, laptops or anything that makes it easier, or more fun, to conduct your business -- dancing in your head, there is one obvious question: What are you going to do with the old stuff?

With the holidays fast approaching and images of brand new electronics -- smartphones, PDAs, laptops or anything that makes it easier, or more fun, to conduct your business -- dancing in your head, there is one obvious question: What are you going to do with the old stuff?There is always eBay, but the process can be cumbersome. Another option is a relatively new company called Second Rotation.

The company, which was launched this past July, will buy nearly any old electronic device. Users just have to locate their device on the site and accept the trade-in price that's offered. Once accepted, you get a shipping label and you have to arrange pick up with DHL.

There is a green aspect to the process that will ease the guilt of getting new devices that we don't necessarily need  but really, really want. According to Ars Technica, Second Rotation's goal "is to promote reuse and recycling" while helping people make a few dollars off their old electronics.

Ars Technica interviewed Second Rotation founder and CEO Rousseau Aurelien, who says, "People want to find a less expensive way to fund the next gadget. Second, every time we put a product back into circulation, we improve sustainability."

Ars Technica writer Eric Bangeman used the site to sell a bunch of old electronics including a BlackBerry and some old cellphones. His experience? "Second Rotation worked as advertised, at least in my case."

He continues: "What Second Rotation offers is a hassle-free experience. All you have to do is come up with a box and pack your gadget securely. You don't need to pay postage or drive to the post office or the UPS Store. Slap the shipping label on the box and call DHL. And if you've got some electronic junk like I did, throw it in the box with your trade-in -- Second Rotation promises to recycle it for you."

Make a little money, help the environment, and have a good excuse to get cool, new electronic devices -- what more could you ask for this holiday season?

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