The 15-year-old girl who the doctors bring in as an example was revived after she was struck, but continued suffering emotional and physical problems, such as hearing loss on the side where she was holding the cell phone, a year later. Apparently, three similar cases in China, South Korea, and Malaysia resulted in fatalities.
The doctors are calling this "rare phenomenon" a serious health risk that requires educating the public. I guess they'll be adding it to the list of other risks, like cell phones causing brain cancer and Wi-Fi emissions resulting in headaches, fatigue, irritability, and lack of concentration.
The British Medical Journal report shines a realistic light on life-threatening dangers of the technology we consider our lifeline. But if you paid attention in science class, this should be old news. I clearly remember my high school teacher advising students to stay away from fences, telephone lines, power lines, and any other metal or electrically conductive objects during thunderstorms. Avoiding hilltops and open spaces is also a good idea. But that was years ago, so this is a 21st century reminder.