Appcelerator, FortiusOne Preview Geo-Analytics Platform - InformationWeek

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9/29/2010
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Appcelerator, FortiusOne Preview Geo-Analytics Platform

App developers looking to leverage geo-oriented data in their software will soon have a new option.

Mobile application development tool maker Appecelerator on Wednesday said it will soon provide its developers with access to a mobile analytics platform created in conjunction with FortiusOne, a geo-analytics company.

Appcelerator's Titanium platform is one of handful of popular cross-platform development applications that allow users to create mobile apps that run on more than one mobile operating system. Other examples of the genre include Ansca Mobile's Corona, PhoneGap, Rhomobile's Rhodes, and Unity Technology's Unity3D.

Titanium allows developers to author apps in Javascript, HTML, CSS, Python, Ruby, and PHP and then convert them to native iOS or Android apps. It tends to be popular among developers who create apps for business clients or enterprises, as opposed to game makers who want more game-oriented features like physics engine support.

Business-oriented apps in particular benefit from location-based services, both because they're often commissioned by bricks-and-mortar businesses seeking to promote stores at specific locations and because location data can drive mobile commerce. Appcelerator is well aware of this, having just recently published a study with IDC about the interests of its developers. The study found that 42% of its developers wanted access to geo-analytics APIs and that 69% were interested in geo-location APIs.

The new Titanium+Geo platform, planned for release in the fourth quarter of 2010, provides just that: the ability to capture, analyze, and visualize real-time data from mobile devices as well as social media services. The platform will allow developers to create mobile apps that combine business data with external data from Twitter, for example, to create specific location-oriented promotions.

"Our developers are creating apps that place a premium on knowing where the user is and what they're doing," said Jeff Haynie, CEO of Appcelerator, in a statement. "Now with Titanium+Geo, we've lowered the barrier to entry for both developing mobile applications and analyzing the results. Developers can better target offers, cross-sell products and understand the geo-social context of their applications."

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