The data also indicated that small businesses are more dependent on the Internet than many people believe, with more than 70% saying that even an hour-long Internet outage would have moderate (51%) or severe (20%) impact on their operations. Some 99% said Internet disruptions would have at least some impact on their company .
Not surprisingly, trust and security ranks as SMB's most important criteria for cloud computing vendors, followed by ease of use, price and performance, customer service, and scalability.
So, what do cloud computing vendors need to do to reassure SMBs? Two thirds of small businesses suggest creating hybrid online/offline applications that remain available even when the Internet isn't. More than are looking for live, 24/7 customer service and a quarter would like to see formal certifications. Customer ratings and money-back guarantees didn't cut it, with fewer than 10% of SMBs being satisified with those measures.
None of this is too radical, but it does suggest that just because SMBs are small, they're still plenty demanding in their cloud computing requirements. And that's a good thing.