Are You Ready To Text Message For A Pizza? - InformationWeek

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Commentary
8/22/2007
11:31 AM
Stephen Wellman
Stephen Wellman
Commentary
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Are You Ready To Text Message For A Pizza?

Domino's Pizza has launched a new program in the U.K. called Pizza by TXT. All users have to do is register on their Website, and then they can order a pizza with a simple text message.

Domino's Pizza has launched a new program in the U.K. called Pizza by TXT. All users have to do is register on their Website, and then they can order a pizza with a simple text message.Here is a humorous look at the program:

That's right. The only human interaction you're going to get -- talking to your fellow guild members in World of Warcraft online doesn't count -- will be the pimple-faced pizza delivery boy. Pair this service with some form of cell phone-based payment and even that might not be necessary; just tell him to leave it at the door.

You've got to wonder, though, if you've got a case of the midnight munchies and all your speech comes out a little slurred from that, uh, medicinal stuff you've been smoking, how coherent will your text message be? I can just see it now. "I wbnt zaaaaaaaa."

Now, as a self-confessed pizza snob, can someone tell me why someone would want to order a fast food pizza from a chain?

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