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AT&T Borrows Ideas From Apple And Opens Its First "AT&T Experience Center"

The remodeled Cingular store opening in Houston boasts some ideas that are eerily reminiscent of Apple's retail stores. It has seven different stations spread throughout its 5,000 square feet that focus on specific product suites that AT&T offers, including entertainment, gaming, music, messaging and more.
The remodeled Cingular store opening in Houston boasts some ideas that are eerily reminiscent of Apple's retail stores. It has seven different stations spread throughout its 5,000 square feet that focus on specific product suites that AT&T offers, including entertainment, gaming, music, messaging and more.The new AT&T didn't spare any expense. It didn't simply slap the blue AT&T globe up above the door, it re-imagined the retail experience. Featuring phone tattoos, high-tech speakers, throbbing beats and dozens of blazing screens, the new AT&T Experience Center is the happening-est joint in Houston.

And it's selling more than re-branded Cingular mobile phones. AT&T decided to let consumers feel the power of all of its services. People will be able to wander in and "experience" (is this the new retail buzz word?) everything that AT&T has for sale. That includes wireline broadband services such as U-Verse and Homezone, as well as demonstrations of its high-speed networks. People will be able to get "hands-on" time with everything and can have the sales staff help them with all the different facets of the products and services. It even has a "Personal Style Studio" for the most fashionable accessories.

Sounds very similar to the concepts Apple uses in its major retail locations in New York City and San Francisco.

AT&T said it will be opening a handful of such stores throughout the 22-state local service territory this year with San Antonio and Atlanta locations slated to open in May.