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AT&T: Yeah, We're The Network For Smartphones

Even without the iPhone, AT&T boasts more smartphone subscribers than anyone else. It doubles the numbers of its closest competitor, Verizon Wireless. AT&T isn't afraid to talk about it, either.
Even without the iPhone, AT&T boasts more smartphone subscribers than anyone else. It doubles the numbers of its closest competitor, Verizon Wireless. AT&T isn't afraid to talk about it, either.AT&T is kicking off a new advertising campaign about its strength in numbers, as in the number of smartphones it sells. Earlier this year, M:Metrics reported that AT&T has about 11.8 million smartphone subscribers. That beats Verizon's 5.1 million, Sprint's 4 million and T-Mobile's 3.7 million by a mile.

AT&T commands an envy-inducing 47% of the smartphone market. According to the company, fully one-third of its post-paid subscribers are using smartphones.

AT&T does not include the iPhone in its new smartphone push, but is instead touting devices such as the Nokia E71x and BlackBerry Bold. It also has a full slate of enterprise-worthy Windows Mobile devices lining is retail shelves, such as the recently-announced Samsung Jack.

Because it sells twice the number of smartphones as competitor Verizon Wireless, I'd say the competition has a lot to do to catch up. The other carriers need some winning smartphones if they are to eat into AT&T's smartphone market share.

In the mean time, AT&T is going to sit back and play king of the smartphone hill for a while.

Take a look at the ad below:

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