AT&T Revamping Retail Stores - InformationWeek
10:47 PM
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

AT&T Revamping Retail Stores

Redesign places a stronger emphasis on the carrier's netbook offering, which include the Acer Aspire One, Dell Mini 10, and the Lenovo S10.

AT&T is embarking on a major revamp of its retail stores, placing a stronger emphasis on how handsets are tested, and expanding the carrier's netbook offerings.

One of the keystones of the redesign of more than 2,200 locations is that all wireless devices will have power-enabled displays. This means potential customers will be able to test a working iPhone, BlackBerry Bold, or Nokia Surge before making a purchasing decision.

"With these changes, all of our customers -- from consumers to small businesses - will enjoy a more personalized, educational, and interactive shopping and buying experience at our stores," said Paul Roth, AT&T president of retail sales and services, in a statement.

The move also means AT&T will be placing a stronger emphasis on its netbook offering, which include the Acer Aspire One, Dell Mini 10, and the Lenovo S10. The mobile operator offers these mini-laptops at a subsidized price in order to get consumers to sign up for a two-year mobile data plan that can cost up to $60 a month.

Cellular carriers could potentially become a major distributor of netbooks. Verizon Wireless and Sprint Nextel are offering aggressively priced sub-notebooks with mobile data plans.

It is unclear how much consumer demand there is for subsidized netbooks at the moment, as most of these devices can be purchased outright for less than $400. Additionally, the carriers generally have a 5 GB monthly data cap, which can lead to whopping bills if a user exceeds the data plan limit.

Netbooks and mobile broadband can be ideal ways to arm your road warriors, but there are still questions about connectivity and security. InformationWeek has written an independent report on how to equip your mobile workforce securely, and it can be downloaded here (registration required).

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll