Benioff Doesn't Deny Google Partnership Rumor - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
5/22/2007
04:59 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Benioff Doesn't Deny Google Partnership Rumor

Salesforce.com chairman and CEO Marc Benioff yesterday did not deny rumors that his company may be planning a partnership with Google. Let the Google Apps CRM rumors begin.

Salesforce.com chairman and CEO Marc Benioff yesterday did not deny rumors that his company may be planning a partnership with Google. Let the Google Apps CRM rumors begin.This potential partnership would obviously target Microsoft. It would certainly give Google some ammunition with which to fight its way into the enterprise market. A combined Salesforce solution that offers Google's messaging could be very appealing.

Mike Masnick at Techdirt argues that Google stands to benefit more from this possible partnership more than Salesforce. I don't know if I buy that. I think Salesforce could stand to get as much out of the partnership with Google.

Google right now has the best brand and the biggest reach on planet earth. I fail to see how Salesforce wouldn't benefit from being associated with Google. And it could open up new markets for Salesforce, including prosumers.

By striking a deal now, Salesforce can chose to define how it works with Google, rather than wait for Google Apps to take off and then try to partner with it. Or possibly have to fight Google if it develops a CRM product.

Of course, this all assumes that Salesforce and Google will actually pull the trigger and partner. What do you think? Will Salesforce actually partner with Google? And if so, will either company get anything out of it?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Commentary
Graph-Based AI Enters the Enterprise Mainstream
James Kobielus, Tech Analyst, Consultant and Author,  2/16/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll