BlackBerry Seems Closer To Ending Smartphone Sales - InformationWeek

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4/1/2016
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BlackBerry Seems Closer To Ending Smartphone Sales

The road to salvation may lead BlackBerry away from hardware altogether to focus on software, according to the company's latest financial results. However, multiple challenges lie ahead for the former smartphone titan, even if it switches strategies.

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Beleaguered smartphone maker BlackBerry released its fourth quarter earnings report April 1, revealing the company sold only 600,000 phones in the fiscal period ending Feb. 29, down from 700,000 in the preceding quarter.

While the company posted revenues of $487 million for the fourth quarter, analysts had on average been projecting $566 million. BlackBerry's gross profit margin was 45.3%, down from 48.1% a year earlier.

Nearly 40% of the company's revenue came from hardware, while a third came from software and services. However, net loss for the quarter stood at $238 million.

"The decline in hardware revenue is certainly a negative," Morningstar analyst Brian Colello told Reuters. "We'd like to see more details into how close BlackBerry is to achieving its target of profitability."

(Image: thamerpic/iStockphoto)

(Image: thamerpic/iStockphoto)

In its outlook, the company said it expects to grow software and services at around 30%.

BlackBerry counts more than 3,600 enterprise customer wins in the quarter, and noted approximately 70% of fourth-quarter software revenue was recurring.

"Overall, BlackBerry's Q4 performance was solid as we made progress on the key elements of our strategy, which are to grow software faster than the mobility software market, achieve device profitability and generate positive free cash flow," executive chairman and CEO John Chen said in a statement. "We have clearly gained traction and market share in enterprise software."

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Chen noted the company more than doubled its software and licensing revenue during its fourth quarter, and exceeded its target of $500 million for the full year.

"Looking to FY 2017, our strategy is on track and our growth engines are in place to continue to generate above market growth in software and achieve our profitability objectives," Chen said.

Despite Chen's sunny outlook, the latest figures indicate the former smartphone titan has a rocky road to recovery, one that may be smoothed by a gradual transition into software and away from hardware.

Going forward, software is likely to continue to be a key focus area for the company as it continues to transform. The company is currently prioritizing security in its software and services.

Chen has said numerous times that if BlackBerry can't make a profit selling hardware, it will stop selling physical devices altogether.

"I've said that if we cannot make money we're going to get out of the phone business, and I mean hardware," Chen said in December, noting that BlackBerry's software could run on Apple, Android, or Windows smartphones. "We will remain in the phone business one way or the other."

In another blow to the company, social media titan Facebook recently announced it would drop BlackBerry support for Messenger, its popular messaging application.

The announcement was made public through BlackBerry's blog, with the company expressing its extreme disappointment in the decision.

Failing financial and business fortunes haven't quite dented the company's appetite for acquisitions, however. In February, BlackBerry confirmed its acquisition of UK-based security firm Encription Limited.

With its experience in cyber-security consulting, Encription will strengthen BlackBerry's new Professional Cybersecurity Services practice. Its new division, announced Feb. 24, was created in response to the growing problem of security breaches amid the rise of connected devices. 

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

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BillB031
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BillB031,
User Rank: Moderator
4/3/2016 | 2:30:06 PM
4 qtr performance
 

"net loss for the quarter stood at $238 million"

"overall, 4 qtr performance was solid"

Now there's a vote of confidence, wow
Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/3/2016 | 4:52:54 AM
Re: Throw back sale
Michelle, 

Blackberry has been dead for so long I can't even remember since when. No one can bring Blackberry or Yahoo back. Both are way far from being a good investment. 

-Susan 
Michelle
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50%
Michelle,
User Rank: Ninja
4/3/2016 | 12:42:38 AM
Throw back sale
Someone should buy Blackberry and Yahoo, then bring them back to life. I don't know what that might look like, but it could be an interesting development for both companies.
jastroff
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jastroff,
User Rank: Ninja
4/2/2016 | 2:05:11 PM
It AIn't Over, Unitl It's Over, but it will be Ending Soon
BB has 1.8% share of the cell phone market - down from about 44% at its peak. 

Apparently, the US Government still likes the security, and so it hangs on there, and with other governments and security conscious people/leaders

I don't know when the US Govt will pivot to another brand, but I have a hard time seeing it embrace Apple now. Will Google-Nexus take over when BB leaves the government market?
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