BlackBerry Seems Closer To Ending Smartphone Sales - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

02:35 PM

BlackBerry Seems Closer To Ending Smartphone Sales

The road to salvation may lead BlackBerry away from hardware altogether to focus on software, according to the company's latest financial results. However, multiple challenges lie ahead for the former smartphone titan, even if it switches strategies.

Mobile Messaging Apps: 8 Tips For Keeping Your Workplace Secure
Mobile Messaging Apps: 8 Tips For Keeping Your Workplace Secure
(Click image for larger view and slideshow.)

Beleaguered smartphone maker BlackBerry released its fourth quarter earnings report April 1, revealing the company sold only 600,000 phones in the fiscal period ending Feb. 29, down from 700,000 in the preceding quarter.

While the company posted revenues of $487 million for the fourth quarter, analysts had on average been projecting $566 million. BlackBerry's gross profit margin was 45.3%, down from 48.1% a year earlier.

Nearly 40% of the company's revenue came from hardware, while a third came from software and services. However, net loss for the quarter stood at $238 million.

"The decline in hardware revenue is certainly a negative," Morningstar analyst Brian Colello told Reuters. "We'd like to see more details into how close BlackBerry is to achieving its target of profitability."

(Image: thamerpic/iStockphoto)

(Image: thamerpic/iStockphoto)

In its outlook, the company said it expects to grow software and services at around 30%.

BlackBerry counts more than 3,600 enterprise customer wins in the quarter, and noted approximately 70% of fourth-quarter software revenue was recurring.

"Overall, BlackBerry's Q4 performance was solid as we made progress on the key elements of our strategy, which are to grow software faster than the mobility software market, achieve device profitability and generate positive free cash flow," executive chairman and CEO John Chen said in a statement. "We have clearly gained traction and market share in enterprise software."

Are you prepared for a new world of enterprise mobility? Attend the Wireless & Mobility Track at Interop Las Vegas, May 2-6. Register now!

Chen noted the company more than doubled its software and licensing revenue during its fourth quarter, and exceeded its target of $500 million for the full year.

"Looking to FY 2017, our strategy is on track and our growth engines are in place to continue to generate above market growth in software and achieve our profitability objectives," Chen said.

Despite Chen's sunny outlook, the latest figures indicate the former smartphone titan has a rocky road to recovery, one that may be smoothed by a gradual transition into software and away from hardware.

Going forward, software is likely to continue to be a key focus area for the company as it continues to transform. The company is currently prioritizing security in its software and services.

Chen has said numerous times that if BlackBerry can't make a profit selling hardware, it will stop selling physical devices altogether.

"I've said that if we cannot make money we're going to get out of the phone business, and I mean hardware," Chen said in December, noting that BlackBerry's software could run on Apple, Android, or Windows smartphones. "We will remain in the phone business one way or the other."

In another blow to the company, social media titan Facebook recently announced it would drop BlackBerry support for Messenger, its popular messaging application.

The announcement was made public through BlackBerry's blog, with the company expressing its extreme disappointment in the decision.

Failing financial and business fortunes haven't quite dented the company's appetite for acquisitions, however. In February, BlackBerry confirmed its acquisition of UK-based security firm Encription Limited.

With its experience in cyber-security consulting, Encription will strengthen BlackBerry's new Professional Cybersecurity Services practice. Its new division, announced Feb. 24, was created in response to the growing problem of security breaches amid the rise of connected devices. 

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Susan Fourtané
Susan Fourtané,
User Rank: Author
4/3/2016 | 4:52:54 AM
Re: Throw back sale

Blackberry has been dead for so long I can't even remember since when. No one can bring Blackberry or Yahoo back. Both are way far from being a good investment. 

InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
How CIOs Can Advance Company Sustainability Goals
Lisa Morgan, Freelance Writer,  5/26/2021
IT Skills: Top 10 Programming Languages for 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/21/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll