Businesses Have Bought 40% Of iPhones In 2010 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
5/28/2010
03:38 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Businesses Have Bought 40% Of iPhones In 2010

AT&T's Ron Spears recently revealed that 40% of the iPhones sold to-date during 2010 have been to business customers. RIM's BlackBerry and Microsoft's Windows Mobile platforms are the default enterprise mobile computing choice. Or, rather, were. Should RIM be scared?

AT&T's Ron Spears recently revealed that 40% of the iPhones sold to-date during 2010 have been to business customers. RIM's BlackBerry and Microsoft's Windows Mobile platforms are the default enterprise mobile computing choice. Or, rather, were. Should RIM be scared?Now that Apple has addressed many of IT's concerns when it comes to enterprise support for the iPhone, I think we can expect to see a lot more business users taking advantage of Apple's smartphone. That will come at the expense of other platforms, but I don't think Research In Motion has all that much to worry about.

According to Reuters, AT&T has activated about 15 million iPhones since 2007, representing about 17% of its user base. In its most recent quarter, RIM reported 41 million active users of its services. These numbers aren't an apples-to-apples comparison, though. Both Apple and RIM sell devices outside the U.S. We don't know what percentage overseas are being used by consumers versus enterprise users. AT&T operates in the U.S., and the 40% sales figure applies only to its U.S. customers.

AT&T's Spears also indicated that about 50% of its total wireless revenue comes from its business customers. That makes sense, as business customers typically have a higher ARPU when compared to the general public.

So, why doesn't RIM have to worry all that much? Well, for as far back as I can remember, RIM has sold five of the top ten smartphones in the U.S. quarter after quarter. Yes, the iPhone has made its presence known in the top 10, but RIM's numbers are looking decent...for now.

RIM is expected to debut new handsets and a new OS just as the next-generation iPhone goes on sale. Can RIM's refreshed software and hardware keep its loyal business customers from defecting to the iPhone?

[Via Reuters]

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll