'Call Of Duty' Topples 5-Day Sales Record - InformationWeek
02:04 PM

'Call Of Duty' Topples 5-Day Sales Record

Activision's blockbuster video game grossed more than $650 million worldwide, beating old record by $100 million.

Best PC Games Of All Time
(click image for larger view)
Slideshow: Best PC Games Of All Time

The blockbuster video game "Call of Duty: Black Ops" is continuing to break records, grossing more than $650 million worldwide during the first five days of sales.

The game easily surpassed the previous five-day record holder, last year's addition to the franchise, "Call of Duty: Modern Warfare 2." That game took in $550 million, according to "Call of Duty" publisher Activision Publishing.

The latest game now holds the medal for the largest entertainment launch ever, the best-selling video-game launch on Amazon.com and GameStop, and the most number of players in one day on Microsoft's Xbox Live online gaming network -- 2.6 million -- Activision said Thursday. All sales figures are for North America and the United Kingdom.

Despite the early performance of "Black Ops," Activision said it was still early in the holiday shopping season, but the company remained "cautiously optimistic" about sales.

Released Nov. 9, "Black Ops" brought in a record $360 million in sales during the first 24 hours. The previous record-holder, "Modern Warfare 2," racked up $310 million in day-one sales. Retailers in the first 24 hours sold 5.6 million copies and an unprecedented 12,000 retailers held midnight openings to meet demand from got-to-have-it-first fans.

"Call of Duty" is available for PCs and all the major video game consoles, including the Sony PlayStation 3, Microsoft Xbox 360 and the Nintendo Wii. The game, first released in October 2003, is also available on handheld consoles, the Apple iPhone and Research in Motion's BlackBerry.

The success of "Black Ops" is good news for the video game industry, since software sales help drive console revenue. In October, overall sales of the industry at physical retail stores were down 4% year over year, to $1.07 billion, which followed an 8% drop in September and a 10% decrease in August, according to The NPD Group. However, sales for the rest of the year are expected to improve, given the scheduled release of popular games along with "Black Ops" and the release of the Kinect and the Move, motion-sensing add-ons for the Xbox 360 and PlayStation 3, respectively.


'Call Of Duty: Black Ops' Shatters Sales Record

COD Black Ops: Xbox Beats PlayStation

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll