Apparently enough people called to moan and gripe about the loss of their wireless e-mail service that Cingular/AT&T made an executive decision to offer the one-day refunds. The memo, provided by The Consumerist, goes on to give instructions to customer service staff and outlines the steps involved in crediting any complainant's account. The size of the refund will depend on which BlackBerry service plan each subscriber has, and ranges from $1 to $2.50.
Sounds look a good tactical maneuver from AT&T to keep its most valuable customers happy. BlackBerry and business users take advantage of the data networks more heavily than consumers and produce higher average revenue per user. I wonder if AT&T will turn around and stick Research In Motion with whatever the refund tab turns out to be.
Will the other carriers follow suit and offer similar rebates?