The cable provider will combat AT&T and Verizon by offering mobile services using its portion of the 700-Mhz spectrum.
Cox Communications has picked Qualcomm's Brew platform to deliver games, applications, ringtones, and other content for its upcoming wireless service.
The company spent more than $300 million to acquire portions of the 700-MHz spectrum, and it plans to roll out cellular services that are integrated with its home offerings. This spectrum is known as "beachfront property" because it has a large national footprint, and it can penetrate through most walls.
While Cox is expected to offer mobile voice and data plans at the beginning, it eventually wants to provide a variety of mobile services such as controlling digital video recorders on-the- go. Brew opens the door for a variety of apps and programs on future Cox handsets because it is a widely used platform by developers and mobile operators.
"In today's competitive telecommunications market, providing subscribers with premium data services that are relevant to them helps build brand recognition and customer loyalty," said Arvin Changer, VP of Qualcomm's Internet services, in a statement. "Deploying their Brew-based service gives Cox the opportunity to generate additional revenue with wireless services."
By offering wireless services, Cox is trying to fight off telecoms such as AT&T and Verizon, which are increasingly encroaching on cable companies' turf by offering home data and IPTV services like FiOS and U-Verse. Competing cable companies such as Comcast and Time Warner have indicated they will be taking a different approach to mobility, likely by reselling WiMax services from Clearwire.
Additionally, the move would enable Cox to offer customers the much-vaunted "quadruple play," which is a bundled package where one service provider gives customers television, home phone, Internet, and mobile communication services.
InformationWeek has published an in-depth report on application development. Download the report here (registration required).
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.