- Clarity -- You must have complete clarity about your business goals, you must be perfectly clear about your ideal target market and you must be completely clear about how your product or service can benefit your client.
- Certainty -- You must be certain that you can achieve the goals that you are so clear about now. You must be confident that you can meet the needs of your ideal client and bring them the results they expect.
- Focus -- By focusing your attention and your energy on a desired outcome, your chances of achieving your goal become exponentially greater.
For more on each, go to 3 Things Every Small Business Owner Needs to Survive and Thrive.
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