- Keep overhead low -- Take a hard look at your expenses and scale back on nonessentials. Prime cost-cutting areas include business travel, labor, and rent.
- Make noise -- Your competitors will probably cut their marketing spend. That presents an opportunity to get your message out in less cluttered environment and, possibly, at a better rate.
- Have a strong online presence -- More and more consumers use the Web to find businesses, so it's crucial that your business be visible online.
- "Hire" customers -- Turn your satisfied customers into a word-of-mouth referral engine by offering incentives for those referring new clients to you.
- Always negotiate -- Don't forget that everything is negotiable. With other businesses are cutting back, you're in a better position to negotiate for lower rates, better ad placements, lower telephone rate plans, or other discounts.
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