CTIA: Shock Jock Stern To Talk Up The Palm Pre - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
3/31/2009
03:10 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

CTIA: Shock Jock Stern To Talk Up The Palm Pre

Looks like Palm wants to get the word about its forthcoming smartphone, the Pre, to as many people as possible. As such, it has tapped famed radio disc jockey -- and noted Treo addict -- Howard Stern to give its device an on-air interview.

Looks like Palm wants to get the word about its forthcoming smartphone, the Pre, to as many people as possible. As such, it has tapped famed radio disc jockey -- and noted Treo addict -- Howard Stern to give its device an on-air interview.According to ZDNet, Howard Stern is shopping for a new cell phone. It reports that he's a fiercely loyal Palm customer, and in fact still uses a Treo.

He recently said, "I'm embarrassed to hold up my phone right now it's so old school."

Enter Palm's big chance.

Stern is currently testing a BlackBerry, and has already ruled out the iPhone due to its lack of a physical keyboard. In response, Palm is going to let Stern test out the Pre.

He said, "They're going to show me the Pre and then take it away. They're trying to build excitement for this thing. If people don't buy this I don't see how Palm keeps going." He pretty much nailed it. If the Pre fails, so, too, will Palm.

It is a pretty big gamble for Palm to take. Stern is no tech reviewer. If he hates it, he'll say so, and Palm can probably kiss off any sales that his endorsement might have scared up.

What strikes me is that this seems desperate. Sure, celebrities have been spotted using lust-worthy devices before they hit the market, but they are generally quiet about it. Stern is the absolute opposite of quiet. His radio program is listened to by millions every day.

If Stern pans the Palm Pre, Palm stands to lose a lot.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll