A few weeks time hasn't eased the desperation -- Clear is still in blitz mode. This week, I found myself staring at a building height Clear billboard (with the misspelled tagline), a Clear store complete with sign wavers out front, a Clear TV spot, and then another Clear store -- there are 5 in the Portland Metro area (and I think that doesn't include one I drove past that's not on the store locator list yet).
Cost compounds the time issue. Putting up those towers isn't cheap, which is where the confidence issue comes into play. With the exception of truly local businesses that never stray for the home zone, WiMax is questionable at best. There's a hardware investment, plus the service cost, and the very real possibility that mobile WiMax doesn't have staying power commercially speaking. A -- that would leave business owners in Baltimore and Portland holding worthless hardware (like some Nortel customers) and re-upping with exactly the same service provider they use today. That's a tough sell for any business trying to trim costs (and what business isn't right now?).
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