In March, Click Forensics announced that it closed $10 million in second-round funding from Austin Ventures and Shasta Ventures. At the same time, Paul Pellman, a former executive VP of marketing with Hoover's, took over as CEO. I met with Paul on our Austin road trip, and you can see the interview below.
Over the past six months, Click Forensics has struck deals to provide its pay-per-click intelligence and technology to ad networks (Ad Chap, Ad Juggler, Bravenet Media, Broadspring, eZanga, FindItQuick.com, and Turn) and search engine companies, including LookSmart, MIVA, and, notably, Google. The deal with Google was a breakthrough, since Google had raised questions over click-fraud statistics generated by Click Forensics and other online ad auditors. Click Forensics uses its data to create a quarterly Click Fraud Index. According to the company, the click'fraud rate across the Web was 16% in the third quarter of 2008, compared with 16.2% the previous quarter. Botnets were responsible for 27.6% of click fraud in the third quarter, up from 25.2% the previous quarter.
Here's my interview with CEO Paul Pellman.