Very interesting data and breakdown. Given the R&D, doesn't seem like they cost more than they should. But does anyone pay full price other than some unlucky consumers? What does an enterprise pay when locked into plans? What's the price for a locked and unlocked unit?
What's the downside of smartphones. They are better than they were, but still fragile, and still limited in many ways. It's unclear if the getting the S7 on the cusp of the S6 makes sense.
More attention needs to be paid, on the Android side at least, to the every growing amount of bloatware that comes with the unit, and safe apps.