Gimme My Push E-Mail - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/13/2007
09:56 AM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Gimme My Push E-Mail

According to a new survey from mobile e-mail vendor Visto, up to 70% of mobile professionals could use mobile e-mail by the end of this year. Is that possible?

According to a new survey from mobile e-mail vendor Visto, up to 70% of mobile professionals could use mobile e-mail by the end of this year. Is that possible?OK, it's a vendor commissioned survey, so it's probably got a little hype in it. The key word above being "could." But, let's drill down.

Visto found that close to 60% of those surveyed admitted that one year ago they thought mobile e-mail was too expensive for most of their workforce. Today, roughly 70% said they thought mobile e-mail was now affordable.

Let's get to the facts. The survey only found 40% of those questioned currently use mobile e-mail (so much for 70% penetration), but half of those only started using it in the last year. I think that might be one of them tipping points.

Also of note, another 30% surveyed said they plan to use mobile e-mail in the next 12 months.

Does this mean that 70% of professionals will use mobile e-mail by the end of this year? Not by a long shot. But it does mean that a lot more will. And that the day of 70% mobile e-mail penetration is a lot closer than you think.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll