Google Dominates Mobile Search - InformationWeek
IoT
IoT
Mobile
News
6/17/2008
04:59 PM
50%
50%

Google Dominates Mobile Search

Nielson Mobile said the search giant has more than three times the market share of second-place Yahoo.

Google easily outpaced its competitors in the mobile search market for the first quarter of 2008, a new study from Nielsen Mobile revealed.

The study said Google had 61% of the market. Yahoo was in second place with 18%, and MSN ranked third with just 5%.

Mobile searchers use Google an average of nine times a month, with Yahoo users searching 6.7 times per month. The majority of mobile searchers were looking for general information, while 29% of Google users and 24% of Yahoo users were seeking local information.

As more cell phones feature built-in GPS, the mobile search market is expected to be very lucrative because of location-based advertising.

"Mobile looks like it will ultimately be the highest of ad rates," Google CEO Eric Schmidt recently told Reuters.

Google already has about 68% of the Web search market, and the company has made some strategic moves to stay on top of the mobile search market.

One key was becoming the default search on the Apple iPhone. In February, the search company said it had seen 50 times more searches on iPhones than any other mobile handset.

As part of the Clearwire deal, Google has positioned itself to be the default search engine in select Sprint handsets. The company also hopes to draw more mobile searchers with its upcoming Android mobile operating system.

Yahoo plans to roll out its Yahoo Go 3.0 in the second quarter of this year to target the mobile search market.

But both companies have room for improvement in terms of user experience, according to Nielson's study. Only 44% of mobile Google users and 40% of mobile Yahoo users rated their experience toward the high end of the scale.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll