Google Voice has been a controversial application. AT&T and Apple have been trying to thwart its use among their customers. These companies fear that Google will use the application as a Trojan Horse eventually convincing customers to use its products rather than their own. This new application skirts the carrierï¿¼s barrier and enables iPhone users to run Google Voice.
Traditionally, the cell phone market has been tightly controlled, and it has been difficult for users to mix and match items and services from different vendors. Google is trying to break down some of those walls. The latest announcement continues on this trend. Eventually, small and medium businesses will find that it easier to mix and match different mobile components.