Google Holds Two-Day Government Sales Fest In Washington - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/28/2007
12:29 AM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Google Holds Two-Day Government Sales Fest In Washington

According to The Washington Post, Google this week held a two-day-long pitch fest with nearly 200 federal contractors, engineers, agency employees, and military members eager to learn more about its products. Google has beefed up its sales operations in the Washington, D.C., area in the last year in hopes of capturing more business from military, intelligence, and civil agencies. Several gov

According to The Washington Post, Google this week held a two-day-long pitch fest with nearly 200 federal contractors, engineers, agency employees, and military members eager to learn more about its products. Google has beefed up its sales operations in the Washington, D.C., area in the last year in hopes of capturing more business from military, intelligence, and civil agencies. Several government agencies already use an enhanced version of Google Earth. That's right: Google is going deep into the verticals.Last week Google rocked the world with news of its enterprise software play, Google Apps Premier Edition. It looks like Google is already pitching this app to government agencies. In addition to Google Apps Premier Edition, Google is also selling premier paid versions of its other products to government agencies, including enhanced versions of Google Earth and, of course, the company's search technology.

While official numbers aren't available, The Post reports that Google nearly tripled its business with government agencies from $73,000 in 2005 to $312,000 in 2006.

First, you can look for Google to aim its products at verticals other than government in the next few months. Many insiders claim that Google is ready to tackle the health care market. And it looks like Microsoft is ready to battle Google for this space. Second, you can bet the online fight for vertical markets between Google and its rivals -- including Microsoft, Yahoo, and lots of smaller vertical publishers and content providers across a number of industries -- is going to get much more intense very soon.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll