"Google Boost is our way of addressing simple, straightforward online advertising," says Chikai Ohazama, director of product management at Google. "You don't have to be a sophisticated technology person to use it. This is a 'set it and forget it' type of solution."
Setting up an ad with Google Boost is as easy as providing the name of your business and a brief description, plus a Web or Places page, the category into which your business falls (Restaurant, for example), and a monthly budget. Google Boost does keyword selection and provides basic performance data so that a business can see how its ad is doing. Users pay only when somebody clicks on their ad.
"With this beta, our goal is to work out any of the kinks and make sure we're delivering the performance users expect," Ohazama says. "We're listening to small businesses and giving them ways to grow."